Videography

"Ruthilla" is an abbreviation for our core principles, which are outlined below. Reliability, Uniqueness, Teamwork, Humanity, Integrity, Leadership, Loyalty, and Arts.

Reliability: We constantly choose sincerity, respect other people's time and our own, learn how to manage our schedules, communicate pro-actively, fulfill our commitments, and develop self-discipline.

Uniqueness: We always strive to be authentic, expanding our horizons by generating fresh, intriguing ideas and innovative approaches in our work to stand out from the crowd.

Teamwork: We value teamwork and work closely with clients to ensure the best possible work.

Humanity/Honesty: We show love and care for each other and the people we serve by doing good things together and we communicate openly throughout the entire production process.

Integrity: In everything we do, we like to be honest and show that we always follow strong moral and ethical principles and values.

Leadership: We ensure that production goals are met efficiently while upholding the highest standards of safety and quality.

Loyalty: We are loyal to our customers and always do our best to please them. We want long-term engagement and productivity, and we're ready to go above and beyond in our work.

Arts: We use our imagination to produce unique and engaging content.

For video, the answer depends on several things, for example:

• Whether we’re filming in one location or several

• How long we need to allow for filming and how large a crew we need

• How complex the edited video is – especially if it involves animated elements

• Whether we’re producing a single video or several related videos

For animation, the costs will depend on:

• The style and complexity of animation (for example 2D versus 3D)

• Whether we are working with existing assets such as characters or whether these need to be created from scratch

• The duration of the final animation

Most importantly, we work with clients who have a range of budgets, so whatever your requirements we can find a solution.

Contact us today and we can talk through your options before providing a detailed proposal and cost breakdown.

Every project is different, but broadly speaking the production process can be broken down into three phases:

Pre-production: This is when we work with you to learn all about your business and together define what it is you need from video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate?

From there we’ll create a video outline and/or detailed script, confirm budgets and arrange any filming dates with you.

Production: AKA ‘filming’. This is bit most people think of when they talk about creating videos. Our crew will capture all the required footage – such as interviews, event footage or product demonstrations. We might film at your premises, at our studio or at some other locations relevant to the video messages.

Post-production: Once we’ve captured all the footage we’ll get to work on the edit, crafting the footage into a coherent narrative and adding graphics, titles and music as appropriate. You’ll have chance to review one or more drafts and give feedback before everything is finalized.

This depends on the type of job. For simple talking heads interviews or case studies we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.

However our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively.

For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound recordist, or a drone operator. These will all be costed separately in our quote.

As a starting point we’ll arrange a face-to-face meeting or ask you to fill out a short questionnaire to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.

For animation, we generally agree the key messages with you and then we work on a draft script and a suggested visual style for review. However we’re also happy to work from a full script or storyboard provided to us.

We film everything on professional broadcast-quality 4K video or even higher cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.